Preparing New Professionals for a Career in Digital

At the end of the year, Incubeta LATAM was delighted to announce a partnership with KSchool to run the first Master in Digital Analytics, helping prepare new professionals for a specialist career in digital. This initiative arose based on the increased demand for experts in the LATAM space, following the significant traction that digital marketing is gaining.


The Masters Programme will allow its participants to develop the main skills that any Digital Analyst should have, such as business vision, technical skills, analytical skills, and knowledge of the digital environment. In this way, graduates will be able to occupy all kinds of positions related to data-driven decision making, working as Data Analyst, Digital Analytics Manager or Business Analytics Manager, but fundamentally they will be prepared to help their companies generate revenue.

Students don’t need a specific previous degree, nor do they need to have prior knowledge of Digital Analytics or programming to enroll in the Master’s program; in addition, they will have exclusive access to a job bank with more than 1,900 registered companies.

The only requirement is to have a taste for numbers and the creativity to provide solutions and recommendations to business questions, in addition to knowing why things happen within the online & offline ecosystem and how to change them for your benefit.

The Master in Digital Analytics for Latin America – led by our Incubeta CEO for LATAM, Hebert Hernandez – will be held from April 18th to November 9th, 2023. Running for a total of 150 hours, taught via streaming by Incubeta experts and other industry professionals.

Across nine modules students will learn how to set goals and KPIs, use Google Analytics 4 (GA4), Google Tag Manager (GTM), technical GA4 and other useful analysis tools, as well as quantitative and qualitative analysis, advanced data mining, information visualization and the application of data science. Learning how to use, with ease the tools most in demand in job offers: Google Analytics, Google Tag Manager, Google Data Studio, Excel, Power BI, R Language, Tableau and Adobe Analytics.

Graduates will be able to pinpoint actions to optimize digital initiatives in owned, paid and earned media, and manage the tools to extract and analyze data used in leading companies. They will also have a first approach to Python, R and SQL languages to analyze large amounts of data and will turn these into a business asset of enormous value to business decisions

As an additional attraction, students will be invited to exclusive streaming events. 

If you are interested in applying or know someone who might be, you can find the details of the Master’s program here.

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