Want to get on top of your ecommerce and Google Analytics? Have a look at our latest collection of free resource whitepapers to help you navigate your digital marketing strategy.

The paid social landscape can be difficult to navigate – the variety of platforms, formats, and KPIs can be overwhelming, especially if you’re trying to implement a comprehensive strategy that covers the entire marketing funnel. Our Head of Delivery, Craig Brown, shared his insights at a recent Masterclassing event, helping us to better understand a full-funnel approach.

2019 will certainly be remembered as the year when privacy came to the fore, with some big commitments being made to place privacy at the centre of the digital advertising landscape from some of technology’s biggest players.

The current international tax framework has always had its limitations, but none more so than when it comes to technology companies, who have proven rather adept at minimising their tax liabilities. Governments across the EU have become increasingly frustrated with these practices, and France has already launched a 3% direct tax on digital transaction targeted towards the tech giants.

It’s no secret that high street retail is struggling, with the British Retail Consortium finding that one in ten high street shops are now empty. The rate in decline in footfall is the worst experienced since 2012.

It is expected that the world, and the digital landscape in particular, will change more in the next 5 years than it has in the last 50. With the advent of 5G, our changing relationship with personal data and a shift in the way consumers are choosing to spend their money, we’re already beginning to see this play out.