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South Africa / Industry Insight

Test & Learn with the New AI Powered Features on Performance Max

Google’s recent introduction of AI-powered features for Performance Max (PMax) presents a host of  exciting opportunities for advertisers. PMax represents the ultimate game-changer for advertisers to gain improved ROI and seamlessly integrate AI into their Google Ads strategy.

Global / Industry Insight

A Spotlight on 2024: Key Digital Trends & Forecasts

With 2023 showing us how quickly digital priorities can shift throughout the year there’s no doubt that 2024 is going to be another rollercoaster of a year for brands. While fluctuations in market volatility can make it difficult to anticipate what’s coming next, we sat down with our team of digital specialists and leaders to gauge their thoughts on future trends for the coming year.

EMEA / Global / Industry Insight

What the Digital Markets Act (DMA) Means for Google Advertisers

Earlier this month the European Commission announced that Google has been ‘designated as a gatekeeper under the Digital Markets Act (DMA)’ – a comprehensive regulatory framework to protect consumers and ensure fair competition amongst key digital players (Meta, Amazon, Google etc.). This update will impact all users and Google advertisers in the European Economic Area (EEA), and UK Google advertisers looking to advertise in the EAA.

South Africa / Industry Insight

Amazon’s Arrival in South Africa: A Game-Changer for the Global Marketplace?

In 2024, Amazon will make a significant move by entering the South African market. The expansion surely marks notable implications in South Africa, but what could it also mean for the global ecommerce market? 

EMEA / Global / Industry Insight

Why EU Ad Personalization Ban will see Meta Shift Focus to AI.

Following Meta’s record 1.2bn euro fine for failing to comply with all GDPR regulations, the EU Data Protection Board (EDPB) has, from November 2023 onwards, imposed a ban on Meta using personal EU user data for targeted advertising – with Meta being notified of the sanction at the end of October.

EMEA / South Africa / Industry Insight

Incubeta’s Ignition Series: A Story of Growth, Collaboration, & Global Expansion

In an industry where change is the only constant, learning and development is pivotal. Incubeta, like many other organizations, recognizes the need for continuous upskilling and cross-skilling to thrive in an ever-evolving environment. Our internal knowledge sharing program, the Ignition Series is a testament to our commitment to staying agile and innovative. We are proud of the Incubeta Cape Town L&D team who embarked on a mission to revamp the way we shared knowledge within our organization. Here’s how they did it. 

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