After several delays, 2024 will see the final demise of third-party cookies and the start of a new era of digital advertising. While Google has been teasing us with their deprecation for years, time is finally up for third-party cookies and maintaining the status quo is no longer viable.

On February 7, Google Kings Cross office played host to over 120 digital marketers for the Incubeta x Google event titled “Stronger Measurement for Better Marketing.” The event focused on providing practical insights into navigating the evolving privacy landscape, with a focus on leveraging Google Analytics 4 and exploring client stories alongside advanced tools.

Introducing our latest blog series, ‘Incubeta Insider’, where we delve into the lives of our staff to give you a closer look. Join us as we explore their experiences within Incubeta and beyond. In this first edition, we chat with Lianne from our Cape Town office, discovering her journey at Incubeta, her relaxation rituals, and her insights on navigating the digital realm.

Google is making modifications to the Search Results Pages to align with the Digital Markets Act (DMA), a topic that is currently at the forefront of everyone’s attention, especially with the impending March 6th deadline.

Time and time again, we’ve seen that Valentine’s Day is one of the shortest purchasing periods in retail. Because of this pressing time for brands and businesses, it’s difficult to cut through the noise and stand out. And with Valentine’s Day sales expecting to be around $25.9 billion this year, 8.4% higher than 2023, the pressure is on. 

We are kicking off 2024 with exciting news. Incubeta has welcomed Alex Langshur as CEO of Incubeta’s operations in the Americas. With a solid understanding of the ad tech and martech landscape, Alex is set to lead Incubeta’s US team in expanding its data-driven marketing services across the country.