Best Practices for Video Advertising
26th May 2022 – 1 Minute 30 Seconds read.
Over the last year we’ve seen a colossal increase in video consumption, heightened by the pandemic-induced shift to digital throughout the course of 2021. Across all demographics users are consuming more video content than ever before with 59% of Gen Z, 63% of millennials and 56% of Gen X spending more time watching user-generated content online compared to 6 months ago.