24th January 2023
Few within the marketing industry, or even those simply perusing LinkedIn, could’ve avoided hearing about ChatGPT – the latest rage in Artificial Intelligence (AI) that uses deep learning to produce “human-like” text. Gaining two million users within fourteen days of its inception, ChatGPT is effectively a ‘large learning model’ with the remarkable ability to respond to complex questions in a conversational way.
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Google is making modifications to the Search Results Pages to align with the Digital Markets Act (DMA), a topic that is currently at the forefront of everyone’s attention, especially with the impending March 6th deadline.
Time and time again, we’ve seen that Valentine’s Day is one of the shortest purchasing periods in retail. Because of this pressing time for brands and businesses, it’s difficult to cut through the noise and stand out. And with Valentine’s Day sales expecting to be around $25.9 billion this year, 8.4% higher than 2023, the pressure is on.
In the landscape of 2024, data emerges as a key player, offering businesses a crucial strategic tool for steering towards marketing success and outpacing competitors. Our team recently conversed with industry experts to find out the essential digital marketing trends that South African brands should prioritize this year. Let’s explore the insights they provided.
Large organizations often struggle with providing their staff with the right information in a smooth and efficient manner. Recent developments in AI now offer new solutions to “traditional” communication and workflow issues, and we believe that our clients can only grow exponentially when our own teams are operating as efficiently and productively as possible.. Our innovation team leverages AI to help us with that.
In 2023, 87% of organizations acknowledged that they weren’t fully tapping into the potential of their data. Fast forward to 2024, and businesses, both big and small, are preparing to change that. Now, even smaller enterprises have their hands on data that was once exclusive to the big corporations.
Black Friday, the international shopping frenzy that first hit South Africa in 2014, has become a staple in the retail and e-commerce landscape. As we reflect on the recent Black Friday extravaganza, we sat down with Paid Media Managers Helga Ndawula and Cassidy Lassen to dissect key insights that defined this year’s shopping spree and extract actionable takeaways for brands aiming to optimize performance in the coming seasons.
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