24th January 2023
Few within the marketing industry, or even those simply perusing LinkedIn, could’ve avoided hearing about ChatGPT – the latest rage in Artificial Intelligence (AI) that uses deep learning to produce “human-like” text. Gaining two million users within fourteen days of its inception, ChatGPT is effectively a ‘large learning model’ with the remarkable ability to respond to complex questions in a conversational way.
Back to Insights
Performance Max (PMax) is a goal-based Google Ad campaign that uses machine learning to optimize ad delivery across a range of Google’s advertising platforms, including Search, Display, YouTube, Gmail and Discover. This means that your ads can be delivered to a wider audience, regardless of the device they’re using or the platform they’re browsing on.
For most companies with a robust digital marketing strategy, Google has long acted as a cornerstone; an integral part of how marketers and advertisers engage with audiences online. The most successful brands, however, are the ones who can evolve as the market changes, especially as third-party cookies make their exit. Today, advertising with Google is definitely still great, but paired with Amazon it has the potential to be greater –a marriage that our team likes to call ‘Amazoogle’.
Welcome to the second edition of our Monthly Marketplace Insights series (check out January’s edition here), where we share a round-up of the latest marketplace updates with a focus on the European market.
Back in 2021 we pledged to put sustainability at the forefront of all that we do going forward – launching a digital carbon offsetting initiative that measures, and offsets, the carbon generated from all media we manage for clients. This initiative is part of our wider commitment to sustainability across the business – raising awareness of sustainable ecommerce practice and driving change.
With Valentine’s round the corner and Love Island making its nightly appearance on our tellies, love is truly in the air. The show is known for providing easy watching, but in my view, its piercing insight into successful testing approaches has been woefully ignored… until now.
Welcome to the first edition of our Monthly Marketplace Insights series, where we share a round-up of the latest marketplace updates with a focus on the European market. In this article, learn more about the millions worth of marketplace fines against Amazon and YNAP, the growth of “Recommerce”, and the top ten most searched for Amazon keywords last December 2022 (for Spain, Germany, France, the UK, Italy, the Netherlands, and Sweden).
With offices around the world, we can build a team perfect for your needs.
