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Thinking Ahead

We stay ahead of a fast-changing landscape. Learn what our specialists think about the trends, data and technology that are shaping consumer behaviour, and how you can positively respond.

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EMEA / Industry Insight

2023 Updates Coming to Performance Max Campaigns

Performance Max (PMax) is a goal-based Google Ad campaign that uses machine learning to optimize ad delivery across a range of Google’s advertising platforms, including Search, Display, YouTube, Gmail and Discover. This means that your ads can be delivered to a wider audience, regardless of the device they’re using or the platform they’re browsing on.

EMEA / Industry Insight

​’Amazoogle’: The Advertising Power of Google and Amazon, Combined

For most companies with a robust digital marketing strategy, Google has long acted as a cornerstone; an integral part of how marketers and advertisers engage with audiences online. The most successful brands, however, are the ones who can evolve as the market changes, especially as third-party cookies make their exit. Today, advertising with Google is definitely still great, but paired with Amazon it has the potential to be greater –a marriage that our team likes to call ‘Amazoogle’. 

EMEA / Industry Insight

Monthly Marketplaces Insights

Welcome to the second edition of our Monthly Marketplace Insights series (check out January’s edition here), where we share a round-up of the latest marketplace updates with a focus on the European market. 

EMEA / Industry Insight / Life & Culture

Our Continued Pledge to Sustainability

Back in 2021 we pledged to put sustainability at the forefront of all that we do going forward – launching a digital carbon offsetting initiative that measures, and offsets, the carbon generated from all media we manage for clients. This initiative is part of our wider commitment to sustainability across the business – raising awareness of sustainable ecommerce practice and driving change.

EMEA / Industry Insight

Testing for Love… and Love for Testing: Applying Love Island Philosophy to Incubeta’s Testing Approach

With Valentine’s round the corner and Love Island making its nightly appearance on our tellies, love is truly in the air. The show is known for providing easy watching, but in my view, its piercing insight into successful testing approaches has been woefully ignored… until now.

EMEA / Industry Insight

Monthly Marketplaces Insights

Welcome to the first edition of our Monthly Marketplace Insights series, where we share a round-up of the latest marketplace updates with a focus on the European market. In this article, learn more about the millions worth of marketplace fines against Amazon and YNAP, the growth of “Recommerce”, and the top ten most searched for Amazon keywords last December 2022 (for Spain, Germany, France, the UK, Italy, the Netherlands, and Sweden). 

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