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Thinking Ahead

We stay ahead of a fast-changing landscape. Learn what our specialists think about the trends, data and technology that are shaping consumer behaviour, and how you can positively respond.

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AMERICAS / Industry Insight

The Digital Marketer’s Guide to Navigating a Recession

There have been some differing opinions on whether or not we’re in a recession. And while certain economic indicators can be read differently to that effect, many brands and advertisers are approaching 2023 with a sense of caution around the global economic outlook regardless.

AMERICAS / Industry Insight

Understanding the Trends to Make the Most of Marketing to Millennials

Millennials, which we can roughly define as those born roughly between 1981 and 1995, are a unique generation as an audience for marketers. Raised in an era of exponential technological shifts, the majority of Millennials grew up with limited or nascent internet access, and became a large consumer base at the onset of the eCommerce and social media booms of the early and mid 2000s, respectively.

AMERICAS / Industry Insight / Work & Awards

Route to Ready: How to Get Started on Your Digital Transformation Journey

The digital marketing and advertising landscape of 2022 is vastly different than it was just three years ago. Greater digital adoption, accelerated by the pandemic has created the conditions for online sales to have its first $1 trillion year this year.

AMERICAS / Industry Insight

Value-Based Bidding: What It Is, and What You Need to Know to Make the Most of It

Value-based bidding (VBB) is a topic that is increasingly discussed within the digital marketing industry. While the concept itself isn’t new, Google made the strategy a major focus in 2021, encouraging advertisers and media buyers to get in on the ground floor.

AMERICAS / Industry Insight / Life & Culture

5 Minutes with Kevin Buerger, Incubeta’s US CEO

In our latest ‘5 Minutes With’ we sat down with Kevin Buerger, Incubeta’s new US CEO. Formerly the Global Chief Growth Officer of Jellyfish, Kevin spoke to us about Incubeta’s US growth strategy, his optimism for the future and what it means to be a part of the Incubeta family.

AMERICAS / Industry Insight

Why Brands Need to Seize the CTV Moment

It’s rare when consumer habits form an ideal synergy with the imperatives of advertisers. In the past five years, however, connected TV and over-the-top (OTT) growth has provided an unparalleled opportunity for marketers to reach better targeted audiences in a cost-effective way, all while yielding measurable, impactful results.

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