Incubeta Expands to Dubai & Mexico

At Incubeta, we’re a global team of over 440 creators, thinkers, makers and doers from a diverse range of backgrounds and industries – obsessed with finding the most creative ways to take brands further. Living by this mantra we’re excited to announce the next steps in our brand journey.

Matilda Rose Moir

Incubeta is expanding its services – opening offices in both Mexico City and Dubai, taking our global reach that much further to operate across 15 countries worldwide.


Partnering with analytics and Martech consultancy agency e-CENS, our expansion into the Middle East and North Africa region will allow international and in-market clients to expand their digital performance in MENA with the same service level they know and trust globally with local insights. 

Incubeta and e-CENS’ combined multi-skilled strategy, encompassing creative, technology, data, and media, means we are well placed to meet the demand for a holistic approach to business growth through our collective digital solution. 

Victoria Webb, Managing Director, Dubai at Incubeta comments: ‘When looking to expand in MENA, we recognised the importance of having a strong partnership which is why we have partnered with e-CENS. This new relationship is based on the common business objective of growth with a shared vision of offering a full-service digital solution which encompasses creative, technology, data, and media’


As digital ad spending increased to $9.33B in 2020, expanding into Latin America will enable us to help businesses to upgrade their growth through bespoke, localized digital solutions with global expertise. 

With a brand new office in the heart of Mexico City, the team will be led by Carlos Escobedo, Incubeta’s Managing Director, Mexico and LATAM who has more than twenty years experience in media and digital monetization.

Lars Lehne, Group CEO of Incubeta comments: “This company has seen tremendous growth recently and continues to be on a strong upwards trajectory. It’s really exciting to be entering into new territories such as LATAM, which aligns with our new narrative of ‘Upgrade your growth’. This move is a key part of our global growth strategy with Incubeta continuing to knock down the silos of marketing with its specialist teams in creative, technology, data, and media.”

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