In the third instalment of our Incubeta ‘Creative Spotlight’ series – where we’re shining a light on some of our favorite creative builds, showcasing the numerous ways that creative can drive performance – we’ve got our ‘new narratives’ videos, which we built for personal injury law firm, Law Partners.
Incubeta
Law Partners wanted to create a new series of videos to run on YouTube but didn’t have the resources available to build a new campaign completely from scratch. The videos needed to discuss complex legal issues and the solutions that Law Partners can offer.
We developed a concept around the idea of creating new narratives by slicing together pieces of existing videos. These videos would leverage their “choose empathy” approach while explaining concepts like superannuation and total-permanent disability. We added text overlays, custom voice-over, and branded end cards to ensure each video had a cohesive branded feel. The videos were then reformatted for Law Partners to run on various social media platforms.
Google’s recent announcement regarding the potential for organic search results to appear above paid advertisements marks a significant shift in the digital marketing landscape. This change underscores the growing importance of Search Engine Optimization (SEO) strategies while also influencing the performance and management of Pay-Per-Click (PPC) campaigns.
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