All In A Day’s Work! Success for Incubeta at the UK Biddable Media Awards

We’re thrilled to announce that Incubeta took home the trophy last night for the Best Use of Data at the UK Biddable Media Awards for our work with Superdrug – using Google Shopping to bypass competitors. 

Matilda Rose Moir

The awards are known for recognizing, celebrating, and rewarding the contribution that Biddable makes to the marketing industry and we’re delighted to have been crowned a 2021 winner. 

As one of the biggest Health and Beauty retailers in the UK, Superdrug stock hundreds of brands within a crowded market. With increased competition over ad space, Superdrug tasked Incubeta with increasing their market share and visibility across multiple key categories, whilst continuing to use Paid Search as a performance-driven channel. To achieve this we deviated from the standard Google Shopping set-up, and ended up driving a 48% increase in traffic and 63% increase in conversion rate. Be sure to check out the full case study here: Optimizing Google Shopping –Getting Competitive with Superdrug.

We’re also thrilled to be finalists in the following categories:

  • Best Use of Data: Incubeta & Laithwaite’s Wine – (Pub) Crawling Amazon for Laithwaites Success
  • Shopping Ads Campaign of the Year: Incubeta Groundswell & Donaghy Bros – Maximizing Profit via Google Shopping
  • Retail Campaign of the Year: Incubeta Groundswell & Donaghy Bros – Maximizing Profit via Google Shopping

A huge congratulations, and virtual cheers to the teams who worked tirelessly on these campaigns, and all the other fantastic brands and agencies who took home awards last night. What a way to end the week!

To view the full list of winners click here

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