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US / Industry Insight

Mission Critical: Getting to Grips with Third-Party Cookie Deprecation

In 2024, Chrome’s third-party cookie deprecation stands out as the most impactful transformation to hit the digital landscape. Currently, these cookies play a pivotal role in prospecting, remarketing, and attribution, making their demise a pivotal moment for marketers.

US / Life & Culture

Incubeta Welcomes New CEO Americas, Alex Langshur

We are kicking off 2024 with exciting news. Incubeta has welcomed Alex Langshur as CEO of Incubeta’s operations in the Americas. With a solid understanding of the ad tech and martech landscape, Alex is set to lead Incubeta’s US team in expanding its data-driven marketing services across the country.

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