Founded over 65 years ago, McDonald’s is one of the most prevalent fast food advertisers, maintaining an extensive advertising presence across multiple channels; such as TV, Radio, Billboard, Signage and Sports sponsorships. With such a strong digital and OOH presence, McDonald’s knew they needed to think outside the box when it came to the promotion of their limited time offer (LTO) McWrap so turned to Incubeta to create a show-stopping campaign that would turn heads – and drive sales.

Leading digital marketing group, Incubeta, today announce the opening of their new offices in Saudi Arabia, as part of its expansion within the MENA region. This expansion will formalize Incubeta’s presence in the local market allowing the company to better service its existing portfolio of clients in the Kingdom, including major partners like McDonald’s KSA, PIF, and Walima.

In our latest ‘5 Minutes With’ we sat down with Neal Patel, Managing Director of Bruce Clay MENA, our latest acquisition. Based in Dubai, Neal spoke to us about the acquisition, Bruce Clay MENA’s expertise and what it means to be part of the Incubeta family.