Welcome to the next piece in our blog series, ‘Incubeta Insider’, where we take you behind the scenes of our team members’ lives. Come along as we delve into their experiences within Incubeta and beyond. This month we’ve sat down with Leila from our Dubai office, uncovering her path at Incubeta, her favorite campaigns, and her valuable perspectives on navigating the creative digital landscape.

Today we announce the appointment of Victoria Webb as the new managing director of our MENA region. Backed by over 18 years of experience in both traditional and digital media marketing, Victoria’s elevation to this leadership role is testament to her skill, dedication, and outstanding contributions to the agency since she joined (then NMPi) in 2017.

Founded over 65 years ago, McDonald’s is one of the most prevalent fast food advertisers, maintaining an extensive advertising presence across multiple channels; such as TV, Radio, Billboard, Signage and Sports sponsorships. With such a strong digital and OOH presence, McDonald’s knew they needed to think outside the box when it came to the promotion of their limited time offer (LTO) McWrap so turned to Incubeta to create a show-stopping campaign that would turn heads – and drive sales.

Leading digital marketing group, Incubeta, today announce the opening of their new offices in Saudi Arabia, as part of its expansion within the MENA region. This expansion will formalize Incubeta’s presence in the local market allowing the company to better service its existing portfolio of clients in the Kingdom, including major partners like McDonald’s KSA, PIF, and Walima.

In our latest ‘5 Minutes With’ we sat down with Neal Patel, Managing Director of Bruce Clay MENA, our latest acquisition. Based in Dubai, Neal spoke to us about the acquisition, Bruce Clay MENA’s expertise and what it means to be part of the Incubeta family.