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EMEA / Industry Insight / Life & Culture

Our Continued Pledge to Sustainability

Back in 2021 we pledged to put sustainability at the forefront of all that we do going forward – launching a digital carbon offsetting initiative that measures, and offsets, the carbon generated from all media we manage for clients. This initiative is part of our wider commitment to sustainability across the business – raising awareness of sustainable ecommerce practice and driving change.

EMEA / Industry Insight

Testing for Love… and Love for Testing: Applying Love Island Philosophy to Incubeta’s Testing Approach

With Valentine’s round the corner and Love Island making its nightly appearance on our tellies, love is truly in the air. The show is known for providing easy watching, but in my view, its piercing insight into successful testing approaches has been woefully ignored… until now.

EMEA / Industry Insight

Monthly Marketplaces Insights

Welcome to the first edition of our Monthly Marketplace Insights series, where we share a round-up of the latest marketplace updates with a focus on the European market. In this article, learn more about the millions worth of marketplace fines against Amazon and YNAP, the growth of “Recommerce”, and the top ten most searched for Amazon keywords last December 2022 (for Spain, Germany, France, the UK, Italy, the Netherlands, and Sweden). 

EMEA / Industry Insight / Life & Culture

Why Mentorship is Important for Career Growth

Most of us dedicate the beginning of the year to reflect and plan our careers and what we would like to achieve in the year ahead. You may be thinking about transitioning into a new role, a new career path or simply learning a new skill, yet  merely taking an online course or attending training programs may not be enough. 

EMEA / Industry Insight

Incubeta’s Favorite 2022 Christmas Adverts

Festive adverts have dominated our TV screens in recent weeks which means the countdown to Christmas is officially on. However, the competition to create the most memorable campaign is stronger than ever, as brands battle to capitalize on the biggest retail period of the year. 

EMEA / Industry Insight

The Top 10 Most Searched Keywords on Amazon in Europe and the UK (November 2022)

Check out the top ten most searched keywords on Amazon for Germany, Spain, France, the United Kingdom, Italy, the Netherlands, and Sweden.

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