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EMEA / Industry Insight

Unveiling a Game-Changing Opportunity for Amazon Sellers: The Low-Price FBA Advantage

In the ever-evolving landscape of Amazon’s Marketplace, Amazon announced a new change to one of their essential FBA programs, Small and Light. Below we look at what the update to the rules involves, and its impact for sellers on the platform. With lots of fee changes on the platform over the past two years, we’re hearing a lot more concern around the profitability of selling on Amazon, so being aware of new FBA rules is essential to success.

EMEA / Industry Insight

Amazon’s Brand Registry: Elevate Your Brand’s Presence and Power

With the bustling world of online shopping, it can be hard to grow your business – competition is fierce, and brands are often battling over price points with counterfeit brands and trademark infringements. This is especially true across Amazon, which is where their Brand Registry comes in – a knight in shining armor for Amazon sellers.

EMEA / Industry Insight

Your Checklist for a Winning Black-Friday-Cyber-Monday Strategy on Amazon

Black Friday (November 24th) and Cyber Monday (November 27th), offer massive opportunities for brands on Amazon to drive sales, increase visibility, and leverage holiday shopping trends. Competitive brands will have started implementing their Black Friday and Cyber Monday (BFCM) strategies by now (3 months prior to the event) for optimal results.

EMEA / Industry Insight

WTF is Data Empathy?

In the realm of data analysis, Winston Churchill once remarked, “I only believe in statistics that I doctored myself,” illustrating the potential for data manipulation to support certain arguments, distorting reality and the underlying facts. Unfortunately, many brands fall into the trap of using data merely to affirm their preexisting biases rather than using it as a compass for guidance. When this happens, the motivation to empathize and understand people’s perspectives dwindles, as they are only reinforcing their assumptions.

EMEA / Industry Insight

European eCommerce: A TikTok Takeover on the Horizon?

“If any social app can make live commerce and in-app checkout happen, it’s probably TikTok,” says Jasmine Enberg from Insider Intelligence.

It’s official: In large part due to the #TikTokMadeMeBuyIt trend, TikTok is diversifying its offering and will soon enter the eCommerce industry. The move puts the company in direct competition with the likes of Amazon, Shein, and Temu.

EMEA / Industry Insight / Life & Culture

Top 5 Takeaways from Mad Fest 2023

This month Incubeta, along with the rest of the industry, descended on Truman brewery for the highly anticipated Madfest where (if you were lucky enough to get a ticket) we were treated to a number of talks on the hottest topics in marketing.

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