For websites that do not have an explicit revenue generating action for a user to take (such as completing a purchase), finding metrics for success can be a challenge. Often, this results in conversion metrics being based on the number of pages a user viewed or how long a user spent on the website.

For the next leg of our Incubeta Influencer Initiative, the Incubeta Icon traveled to the other side of the world, being carried by our Asia-Pacific Influencer Shirley.

Last week, our AU team became part of the first ever group of AUNZ partners to join Google’s International Growth Program, an opportunity reserved for an exclusive selection of agencies worldwide.

We’re thrilled to announce that Incubeta Australia has been named a 2022 Premier Partner in the Google Partners Program. 

Today we’re delighted to announce that Sydney-based analytics experts, Panalysis, have joined the Incubeta family. This latest acquisition will expand Incubeta’s global expertise, allowing us to continue driving growth for businesses across the world, while building upon the existing partnership we currently have with Google. 

2020 was undoubtedly a year without precedent. As Covid-19 swept across the globe, we witnessed a colossal shift in the role that digital channels play. Lockdowns came into effect and everyone was forced to do more online causing usage rates of digital solutions to spike.