
Understanding the Trends to Make the Most of Marketing to Millennials
Millennials, which we can roughly define as those born roughly between 1981 and 1995, are a unique generation as an audience for marketers. Raised in an era of exponential technological shifts, the majority of Millennials grew up with limited or nascent internet access, and became a large consumer base at the onset of the eCommerce and social media booms of the early and mid 2000s, respectively.