1) After 12 years at Jellyfish, what does it mean to be part of the Incubeta family?
When looking for my next role, it was important to me to take the time to find the right holistic fit. Four months on and I am confident that I made the right decision. Incubeta’s passion, urgency and energy as a business is perfectly aligned to my goals and values. I’m excited to be part of a team that prioritizes the growth of its people and brand culture. I’m proud to be a part of such an evolving, dynamic company, and I look forward to expanding our US offering to create a stronger global presence that’s fully geared to driving client performance through digital transformation .
2) What unique expertise do you bring to the table and how will it help form Incubeta’s growth narrative in the US market?
Back in 2010 I founded Jellyfish US (HQ based in England) and led global growth initiatives to increase revenue by 45%+ annually. Now it’s become one of the top global digital agencies in the industry. Leveraging this experience, what worked, and what didn’t, will help Incubeta US elevate our existing offering, build strategic relationships, expand the team and ensure we’re the organization of choice for brands and agencies alike when it comes to selecting a digital partner.
Utilizing the strong backbone of existing clients, partners and people, I will grow the US market with those same strategies and relationships that I’ve established and nurtured over the past 10+ years (with companies such as Google, Meta and Amazon).
3) Where would you like to see Incubeta US in the next 5 years?
The role that marketing plays, or more specifically the role that marketing has had to adopt has become so much more than paid advertising – it’s commerce, technology, data, content, innovation, privacy, and so on. We have, and will continue to see a rise in integrative marketing, and where data and content are critical players, media is the driving force behind their success – the marketing flywheel.
Looking to 2027, Incubeta US will embody all that media can offer, following the surge in integration to truly drive growth for our business, our partners and our clients.
4) As a people-first company, our culture is something that we’re really proud of. What plans do you have to encourage the growth of our people in the US market?
We have audacious plans. Incubeta’s award winning culture is what makes us who we are. Globally, we have a strong cultural base and I’d like to use this as a building block to grow a supportive, diverse and perceptive work environment in the US. With passion and (smart) urgency, anything is possible and going forward we’ll encourage our people to take initiative, support each other, learn from their mistakes and celebrate success in every form.
To learn more about Kevin take a look at our recent blog; Incubeta Welcomes Kevin Buerger as US CEO or register for our upcoming US event, The Power of Creative and CTV: How to Drive Results – a webinar for US audiences who want to maximize success through creative & CTV campaigns.