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Northern Europe / Industry Insight

A Spotlight on European Retail & Ecommerce

With Q1 drawing to a close, we’ve highlighted some of the top retail and ecommerce stories from across Europe. Covering everything from 2023 market growth and Amazon’s new measures for user safety – to IKEA’s investment in automation and the enactment of the Digital Markets Act (DMA) – here’s our key highlights from 2024 so far

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Global / Industry Insight

Why TikTok Shop Should Be On Your Radar

A digital hub where brands can connect with influencers and content creators, TikTok Shop is a vital tool for ecommerce and marketing individuals, and one of the key platforms in the estimated billion dollar creator economy.

Global / Industry Insight

Navigating Google’s Latest Update: A Shift Towards Quality Content

On March 5, 2024, Google implemented a significant update to its Search Engine Algorithm aimed at improving user search experience by enhancing content quality and combating spam. 

Benelux / Industry Insight

An Amazon Solution for Hyper-Personalized Advertising: AMC

The digital industry is driven by privacy-safe and targeted advertising or “ad addressability.” In other words, being able to target specific groups with personalized content in a way that’s compliant with modern privacy regulations. Amazon Marketing Cloud (AMC) is a powerful tool to help brands achieve scalable and effective ad addressability. 

Global / Life & Culture

Welcoming Jacques van Niekerk as Global CEO of Incubeta

We are thrilled to announce Jacques van Niekerk is taking the helm as Incubeta’s new Global CEO. Jacques’s appointment marks a significant moment in our journey, as we continue to expand our global impact and enhance our suite of data-driven services to meet the evolving needs of our clients worldwide.

Global / Life & Culture

Celebrating International Women’s Day

Held annually on March 8th, International Women’s Day gains more momentum every year, as women around the world pause to reflect and make plans for change, as well as celebrate the achievement of women around the world.

This year, we sat down with some of the incredible ladies of Incubeta to get their thoughts and advice on being a woman in the digital industry today. 

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