Global / Industry Insight / Media

Upgrade Your Growth with Julia Zheng – Growth Marketing Manager at DraftKings

Among others, iGaming is one of the more fast paced and growing industries within the digital space. With steadily burgeoning technological advancements, the gaming industry is booming, and to succeed, iGaming brands need to be consistently transitioning – focusing on analytics, and data driven strategies. Operating under a forward thinking approach that thrives for search excellence.

Global / Industry Insight / Media

Upgrade Your Growth with Oscar Makola – Marketing Director (CMO) at Hyundai ZA

The past 12 months saw the digital environment shift drastically; completely re-defined and riddled with volatility, uncertainty, complexity and ambiguity. And this undoubtedly rippled throughout the industry as a whole, with businesses struggling to survive and thrive throughout the Covid-crisis. 

Global / Industry Insight / Media

Incubeta Ignite: GA4, The Future of Measurement

Last week we were thrilled to host the latest event in our Incubeta Ignite series: GA4, The Future of Measurement. Incubeta’s US MD of Adtech & Measurement Solutions, Zoe Hall was joined by ZA Head of Data Strategy and Analytics, Jade Arenstein, EU Strategy Director Jessica Jacobs and UK Analytics Manager, Monika Mesnage.

Global / Industry Insight / Media

Incubeta & Canvas8: Navigating Retail in a Changing Landscape

Last week Incubeta’s Business Director Amy Jackson hosted an Incubeta Ignite session with India Doyle, Senior Commissioning Editor at Canvas8 to discuss retail and the role that digitized journeys and consumer behaviour play in the industry.

EMEA / Global / Industry Insight / Media

2021 Digital Predictions with Jade Arenstein, Head of Data Strategy and Analytics Incubeta ZA

In the fourth instalment of our Incubeta Ignite: 2021 Digital Predictions Series – where we’re catching up with some of Incubeta’s leadership team across our Global offices, to discuss predictions for 2021 – we had the pleasure of talking with Jade Arenstein, Head of Data Strategy and Analytics at Incubeta ZA.

APAC / Global / Industry Insight / Media

2021 Digital Predictions with Lani Cummins, Incubeta AUS General Manager

In the third instalment of our Incubeta Ignite: 2021 Digital Predictions Series – where we’re catching up with some of Incubeta’s leadership team across our Global offices, to discuss predictions for 2021 – we had the pleasure of talking with Lani Cummins, General Manager at Incubeta AUS.

AMERICAS / Global / Industry Insight / Media

2021 Digital Predictions with John Cawdery, US CEO

In the second instalment of our Incubeta Ignite: 2021 Digital Predictions Series – where we’re catching up with some of Incubeta’s leadership team across our Global offices, to discuss predictions for 2021 – we had the pleasure of talking with John Cawdery, Incubeta’s US CEO.

EMEA / Industry Insight / Media

2021 Digital Predictions with Jessica Jacobs, Strategy Director EU

Following the launch of our 2021 Global Predictions series, we are thrilled to introduce our first series of the New Year, Incubeta Ignite – 2021 Digital Predictions Series. Over the next six weeks we’ll be catching up with various members of the Incubeta Global Team to discuss key industry trends and predictions for 2021.

APAC / Global / Industry Insight / Media

2021 Digital Predictions with Sean Binedell, Senior Digital Account Manager SG

In the final instalment of our Incubeta Ignite: 2021 Digital Predictions Series – where we’re catching up with some of Incubeta’s leadership team across our Global offices, to discuss predictions for 2021 – we had the pleasure of talking with Sean Binedell, our Senior Digital Account Manager based out in Singapore.

EMEA / Media / Work & Awards

Webinar Wrap Up: The Importance of Lifetime Value

Continuing in our Virtual Learning Series, we teamed up with Google to dive into the Importance of Lifetime Value. Incubeta’s Chris Berger was joined by Ian Estabrook, Platforms Account Manager at Google for this hugely practical webinar.