At Incubeta, we pride ourselves as being an effective, communicative full-service digital agency. Our talented international team are experts in marketing, technology, data and creative, united in our goal of helping businesses make the most of the opportunities the digital landscape provides. And we are dedicated to sharing our knowledge.

As marketplace experts, Incubeta understands how valuable Amazon can be for advertisers so we ran a Marketplaces specific series that took a deep dive into the ecommerce ecosystem, advertising on Amazon, the Amazon shopper journey, and explored how to create a successful marketplace strategy on the platform. 

Last week we hosted our first fully-hybrid event, “Successful Strategies for a New Era of Ecommerce” – a two hour live recorded session where we unpacked and dissected the topic of ecommerce, providing actionable takeaways to help marketers build a foolproof strategy geared for growth. 

Incubeta’s Jessica Jacobs, Global Director of Partnerships & Growth was joined by confectionary company Tony’s Chocolonely, clothing retailer, C&A, EU lingerie brand Hunkemoller, Incubeta Maze-One and Google. Alongside our host, Incubeta Maze-One’s Founder and CEO, Tim Van Der Bilt.

As one of only four global Google Marketing Platform (GMP) partners, Incubeta is constantly on the lookout for the latest features and opportunities within GMP and translating these into consumable pieces of content for our clients. This month our focus was on DV360 and how it can make all the difference to your programmatic strategy and performance. 

With digital advertising being a powerful tool for driving home furniture sales and engaging with customers online, Ed Camargo, Incubeta’s US Managing Director, Media, spoke with the Home Furnishings Association on how to take advantage of paid digital advertising strategies, measure success, and help you consider what the appropriate budget should be for your business.

At Incubeta, we have the opportunity to work with some of the biggest and best brands in the world where we’re committed to upgrading our clients’ growth and our close partnerships with their teams are integral to our continued success together. With that in mind, we’re pleased to introduce our latest series ‘Incubeta in Conversation’. We’ll be sitting down with our clients, having candid conversations with the experts that make the work we do possible.

With coronavirus restrictions across the world beginning to relax, we wanted to put our global expertise to practice – sitting down with our Incubeta leadership team to hear their thoughts and opinions on the state of the retail landscape in a post-Covid world.

Last week we hosted the latest event in our Incubeta Ignite series; Seamless Technology Suite – Unlocking the Door to Growth. Introducing the next steps in our Seamless journey, we demonstrated what you can achieve with our award-winning Seamless Search technology, and introduced the latest additions to the Seamless Suite; Seamless Creative and Seamless Signal.

Engaging consumers in today’s digital landscape requires more relevance than ever before — and brands need to work harder to stand out. Personalized video is an emerging category that takes current video formats and adds customization at scale, making the content relevant to the audience and their interests.

Last week was an exciting time for Incubeta as we hosted our first event since the unveiling of our vibrant new identity. Upgrade Your Growth brought together a range of experts from around the world to discuss ways of unleashing growth potential in uncertain, unpredictable and volatile times.