AMERICAS / Life & Culture

Incubeta Welcomes Blue Walrus to the Family

We’re delighted to announce that full-service analytics consultants Blue Walrus have joined the Incubeta family alongside our previous acquisitions, Groundswell, Maze-OnePanalysis, Extendo and Bruce Clay MENA. The acquisition of Blue Walrus will allow our US market to grow their data and analytics proposition, while onboarding Blue Walrus’s extensive list of clients. Including brands such as: Skechers, Boston Scientific, Netspend and Dexcare.

Global / Life & Culture

Say Hello to Marie-Anna Gurney…

Watch out, there’s a fresh face in town, and we for one can’t wait to see what she does! Incubeta continues to grow as we welcome a new Global Director of Solutions, Maria-Anna Gurney to the family. With over 25 years of industry experience, Marie-Anna will be responsible for overseeing the development and implementation of our digital marketing solutions, helping roll them out across the business globally.  

South Africa / Life & Culture / Work & Awards

Incubeta ZA is Google Mobile Certified

Another certification for Incubeta! Following in the footsteps of our UK office, we’re proud to announce that, as of February 2023 Incubeta South Africa is officially  Google Mobile certified. Kudos to our Cape Town team…

EMEA / Industry Insight / Life & Culture

Our Continued Pledge to Sustainability

Back in 2021 we pledged to put sustainability at the forefront of all that we do going forward – launching a digital carbon offsetting initiative that measures, and offsets, the carbon generated from all media we manage for clients. This initiative is part of our wider commitment to sustainability across the business – raising awareness of sustainable ecommerce practice and driving change.

LATAM / Industry Insight / Life & Culture

Preparing New Professionals for a Career in Digital

At the end of the year, Incubeta LATAM was delighted to announce a partnership with KSchool to run the first Master in Digital Analytics, helping prepare new professionals for a specialist career in digital. This initiative arose based on the increased demand for experts in the LATAM space, following the significant traction that digital marketing is gaining.

EMEA / Industry Insight / Life & Culture

Why Mentorship is Important for Career Growth

Most of us dedicate the beginning of the year to reflect and plan our careers and what we would like to achieve in the year ahead. You may be thinking about transitioning into a new role, a new career path or simply learning a new skill, yet  merely taking an online course or attending training programs may not be enough. 

Global / Life & Culture

Incubeta’s 2022 Recap

With 2022 coming to a close, we decided to take a moment to reflect on the last 12 months, highlighting some of our favorite moments, employee achievements and all that Incubeta has done in the last year.

Global / Life & Culture

The 2022 Incubeta Influencer Initiative Wrap Up

The Incubeta Icon has successfully made its way around the globe, in the hands of our five Incubeta Influencers. With the end of the year on the horizon, we thought now would be a good time to look back on our influencer initiative and all the incredible people who have been involved.

MENA / Life & Culture

Incubeta Opens Offices In Saudi Arabia to Execute on Regional & Global Growth Strategy

Leading digital marketing group, Incubeta, today announce the opening of their new offices in Saudi Arabia, as part of its expansion within the MENA region. This expansion will formalize Incubeta’s presence in the local market allowing the company to better service its existing portfolio of clients in the Kingdom, including major partners like McDonald’s KSA, PIF, and Walima.

Global / Life & Culture

Incubeta Announces Partnership with Lunio – Fraud Detection & Prevention Software

Global digital marketing group, Incubeta, today announced its partnership with Lunio, a trusted click fraud detection software that surgically removes IVT, bots, and invalid users from all the paid acquisition efforts. Through the partnership, Incubeta’s clients could own their own instance of the technology, directly with Lunio, with Incubeta providing the servicing, support and enablement of the platform to maximise effectiveness.