Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply-side platforms.
In layman’s terms, RTB delivers:
Real time model allows for winning bids to be made in milliseconds, providing an opportunity to outbid competitors for the most (potentially relevant) customers.
Using exchanges and other ad tech, we can access a huge range of inventory across a wide range of sites and cherry-pick only the impressions deemed most valuable to our clients. That not only cuts down the number of impressions wasted on the wrong users but, also, minimizes the need for costly and unreliable human ad buyers.