This involves tracking the clicks and conversions, across all media channels pertaining to a client’s campaign by doing this we can establish an accurate record of clicks and conversions.
Taking cross-channel modelling into consideration impacts massively on ROI. This involves tracking the clicks and conversions, across all media channels (display, paid search, social media, email, blogs etc.) pertaining to a client’s campaign.
By doing this we can establish an accurate record of clicks and conversions, so that any changes made to PPC bids will be taken into account.
incuBeta Group’s Data Intelligence Service delivers:
Accurate Planning & Insights
Through careful analysis the team can forecast trends and projected results.
Maximum Returns on Investment
Using our in-house bid management platform we provide advanced bid management solutions, and define pricing and profitable trends on various aspects of the campaign. Advanced statistical algorithms are then used to generate maximum sales within a client’s required efficiency targets.
Access to Industry-defining Expertise:
Our Business Intelligence team consists of highly skilled mathematicians, statisticians, actuaries and marketers (led by a theoretical physicist) who are involved in setting the initial price parameters.