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By Matilda Moir
It is with great pleasure that we announce that our Head of Product Development, Fred Maude has been shortlisted for the Ad Tech Rising Star Award (Global).
It is with great pleasure that we announce that our Head of Product Development, Fred Maude has been shortlisted for the Ad Tech Rising Star Award (Global). The Global Ad Tech Rising Star award is open to anybody across the programmatic ecosystem that has made an impact who deserves to be recognised for their achievements. The growth and success of ad tech – as an industry – requires input and collaboration from people with different skill sets, expertise, and backgrounds, and the Rising Star award celebrates these talents.
Since starting his role as Head of Product Development, Fred redesigned Incubeta’s shopping technology, changing the face of performance marketing for Google Shopping – work which won Incubeta numerous awards and helped the company become one of the first Google premium CSS partners. His recent work on Data Feed Management resulted in Feeds becoming one of Incubeta’s most sought after offerings.
Fred’s forward thinking helped inspire Incubeta to embark on the challenge of measuring the true incremental value of retailers paid and organic channels, resulting in the company making one its biggest investments to date, with the development and launch of our new proprietary technology, Seamless Search.
Please show your support for Fred by voting for him as the Ad Tech Rising Star. The deadline to cast your vote is Tuesday 1st December.