The Sunset of Google Analytics Universal

The Sunset of Google Analytics Universal

Ask our experts your questions about the sunsetting of UA

Mar 31

1 hour



Google have confirmed the timelines for the sunset of Universal Analytics, which will be in July 2023. The transition from Universal Analytics to GA4 has been a key topic in the industry over the past year, however, we anticipate that new questions around this may arise regardless of whether you use Google Analytics as your source of truth, as a supplementary analytics tool or are simply interested in keeping up with industry changes. In this session we’re looking to cover your questions about this update and respond to key FAQ’s.

This is a monumental announcement, and will change the way marketers operate in almost every vertical. This may seem daunting, but Incubeta is here to help!

A significant amount of information has been written about Google Analytics and regardless of whether you use it as your source of truth or not, the sunsetting of Universal Analytics will undoubtedly raise some questions – such as the following.

  • What Exactly have Google Announced?
  • What Solution Should I Use Instead of Universal Analytics?
  • Why is this Change Happening?
  • Can I Request an Extension for my Universal Analytics Data Collection?
  • What Does This Really Mean?

This interactive Q&A session will aim to answer your burning questions, and put your minds at ease when it comes to making the first steps away from Universal Analytics, and towards GA4. This session will air at 11am SAST on the 31st of March, and last around an hour. Can’t watch live? Make sure to register anyway to receive the on demand recording.

Have a question for our panellists? Pre-submit them here. 

Our Universal Analytics Experts

Jade Arenstein

Global Service Lead: Analytics, Data and BI

Rafeeqah Mollagee

Analytics Lead - South Africa

Camila Ramos Mori

Analytics Consultant - NACE


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