Driving Ecommerce Growth Via Amazon Boosting Sales for A-OK9

Insights

A-OK9 is a British supplement company that was created by a team of vets, nutritionists, and dog behaviorists. They specialize in veterinary-developed and 100% natural superfood supplements for dogs. They’ve been an Incubeta (marketplaces) client since September, 2021.

Before starting their collaboration with Incubeta, A-OK9 sold their products on their own site: https://a-ok9.com/.

To spread brand awareness and grow sales in the United Kingdom, they decided to increase their investments significantly in ecommerce, specifically by selling their products on Amazon.

However, being a lean team with little experience in marketplaces, A-OK9 recognized that they needed a dedicated group of marketplace specialists to help them launch and grow successfully on Amazon.

Estrategia

Overall, Incubeta was onboarded A-OK9 to set up, manage reviews, run an effective ad strategy, and map out opportunities with Amazon.

Set-Up, Onboarding, and Launch

Our marketplace specialist team managed the bulk of A-OK9’s account set-up and launch, but we also made sure to onboard the the AOK-9 team with the fundamentals of Amazon.

Ratings and Reviews Management

Once we began listing products and purchases started rolling in, our team also managed A-OK9’s product reviews. Whether the reviews were positive or negative, we worked together with A-OK9 to set the brand up for high ratings long-term.

Strategic Product Information and Opportunity Mapping

Within the first few months, we worked closely with A-OK9 to determine the most strategic products to introduce on the Amazon market. This included mapping opportunities based on the market conditions and initial results, allowing us to determine high-potential revenue drivers and areas for growth. 

We determined potential best-sellers and other competitive products, using a data-driven method to know when to introduce new products into the market.

Data-Driven Advertising Strategy and Monitoring

By conducting regular product performance analyses and competitor analysis, we could better understand which products categories would provide the highest advertising return. Organic

Growth and Optimized Content

Our team took the time to develop a deep understanding of the behavior and preferences of A-OK9’s target audience. Doing this helped us determine how to best optimize the brand’s content on Amazon to ensure high organic growth, as well as high conversion rates for shoppers who land on their product pages via ads. 

We set-up and maintained A-OK9’s content, SEO, and product categorization as effectively as possible, monitoring results closely and regularly to drive continuous improvements.

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