Majority Stake in Incubeta Acquired by Global Investment Firm, Carlyle

Leading digital marketing group, Incubeta today announced a majority share acquisition by Global Investment firm Carlyle (NASDAQ: CG). Terms of the transaction, which is subject to customary regulatory approvals, were not disclosed.

Incubeta

The Carlyle Europe Technology Partners (“CETP”) platform will support Incubeta in accelerating its international growth plan through the development of its existing suite of services and acquisitions, as well as investing in the company’s commercial operations and proprietary technology. CETP has extensive experience in scaling technology and marketing services businesses through its partnerships with leaders in their respective markets, including companies such as DEPT, HSO, Work & Co, and The Mill.

Andrew Tan, Director in the CETP investment advisory team, said: “Incubeta has all the hallmarks we look for in our investments – exposure to a market benefiting from strong tailwinds, partnership with an experienced and driven management team, and multiple levers for growth, including international expansion. We look forward to partnering with Incubeta’s management team under the leadership of CEO Lars Lehne to help accelerate the next phase of the company’s growth as it seeks to become the leading global partner of choice in the fast-growing GMP ecosystem.”

Lars Lehne, CEO of Incubeta, said: “We are very proud of the significant growth that Incubeta has achieved, having completed five acquisitions over the past two years and becoming a key partner in the Google ecosystem. We strongly believe Carlyle is the perfect partner as we take the next step in our growth journey, given its global presence, deep understanding of our sector, and extensive experience in scaling technology and marketing services businesses.”

About Carlyle

Carlyle (NASDAQ: CG) is a global investment firm with deep industry expertise that deploys private capital across three business segments: Global Private Equity, Global Credit and Global Investment Solutions. With $376 billion of Assets Under Management as of June 30, 2022, Carlyle’s purpose is to invest wisely and create value on behalf of its investors, portfolio companies and the communities in which we live and invest. Carlyle employs more than 1,900 people in 26 offices across five continents. Further information is available at www.carlyle.com. Follow Carlyle on Twitter @OneCarlyle.

 

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