Watch out, there’s a fresh face in town, and we for one can’t wait to see what she does! Incubeta continues to grow as we welcome a new Global Director of Solutions, Maria-Anna Gurney to the family. With over 25 years of industry experience, Marie-Anna will be responsible for overseeing the development and implementation of our digital marketing solutions, helping roll them out across the business globally.  

With 2022 coming to a close, we decided to take a moment to reflect on the last 12 months, highlighting some of our favorite moments, employee achievements and all that Incubeta has done in the last year.

The Incubeta Icon has successfully made its way around the globe, in the hands of our five Incubeta Influencers. With the end of the year on the horizon, we thought now would be a good time to look back on our influencer initiative and all the incredible people who have been involved.

Global digital marketing group, Incubeta, today announced its partnership with Lunio, a trusted click fraud detection software that surgically removes IVT, bots, and invalid users from all the paid acquisition efforts. Through the partnership, Incubeta’s clients could own their own instance of the technology, directly with Lunio, with Incubeta providing the servicing, support and enablement of the platform to maximise effectiveness.

Leading digital marketing group, Incubeta today announced a majority share acquisition by Global Investment firm Carlyle (NASDAQ: CG). Terms of the transaction, which is subject to customary regulatory approvals, were not disclosed.

This year, Incubeta celebrates our 20th year in partnership with Google. We are now Google’s longest serving marketing partner, and one of only four global GMP Sales Partners. A relationship we are beyond proud of which is why we’re taking this opportunity to reflect on where we have come from.