Incubeta Partners with Specialist Consumer & Electronics Retail Group, Adorama, to Scale Growth Across its Brands

Latest client venture will leverage a data-led approach to inform new retail focused business strategies and digital marketing efforts



New York, October 18th, 2022 — Global digital marketing group, Incubeta, today announced its partnership with online retailer Adorama, the trusted source for market-leading photo, video, audio, computer equipment and information. Through the partnership, Adorama will leverage Incubeta’s paid media, adtech, analytics and data science teams, along with a digital strategy offering that will be serviced by the company’s media strategist, transformation and eCommerce consultants.

Adorama is known for its consumer-focused marketplace, and appeals to the professional who wants honest, no-nonsense content around photography and videography. By curating authentic, consumer-focused content that’s executed across their various media platforms 42 West, AdoramaTV, Adorama strives to elevate themselves as the “Voice of Authority”.

Aiming to double down on its growth, Adorama selected Incubeta for its integrated service offerings across media, adtech and data, that allows for advanced customer-centric executions that leads to stronger performance.  

Incubeta quickly hit the ground running, reconstructing a paid search program that had been split across multiple agencies.  Our new program is now structured in a way to maximize all relevant Google offerings to set us up for success during the upcoming holiday season and beyond. Said Gvantsa Green, Vice President of Marketing at Adorama.

After kicking off their engagement in May, Incubeta will soon be launching Adorama’s first tests, looking to drive new customer acquisition and increased brand consideration by investing in upper-funnel tactics. Incubeta will be delivering this test in collaboration with Google where they are testing the hypothesis of stimulating consumer consideration in order to increase demand. With this partnership, Incubeta will also be developing full-funnel paid social strategies and executing campaign management on Meta platforms for Adorama. 

“We’re excited to be partnering with Adorama, one of New York’s staple electronics and technology retailers, to bolster the growth of its brands and develop a marketing strategy that will improve the relationship they have with their current and future customers,” said Incubeta President of the Americas, Jonathan Gluckman. “Incubeta’s ecommerce and retail experience will enable Adorama to drive growth in a highly competitive market, and with a recession looming. Our focus will not only consist of a full funnel marketing strategy, but will also involve data and tech to ensure both growth and profitability for Adorama. We look forward to the work we will create together.”

For more information on Incubeta, visit

About Incubeta:

Incubeta is a marketing partner built specifically to help businesses upgrade their growth. An international team of experts in digital marketing, Incubeta are a team of over 800 creators, thinkers, makers and doers.

Present in 22 offices worldwide, Incubeta is a market leading specialist that uses the power of digital to unlock and amplify business growth potential through bespoke, localized digital solutions with global expertise. With 20+ years of experience in the digital space, Incubeta puts the ownership and control of the customer experience back in the hands of the advertiser. 

As the largest and longest established Google Marketing Platform (GMP) sales partner in EMEA and APAC, Incubeta has proven through working with top-tier brands that they are leading specialists in helping advertisers tackle complex projects such as in-housing, personalization, data activation and advanced digital media.

About Adorama:

Adorama has been serving customers for almost 50 years and has grown from its flagship NYC store to include four successful online retailers:  Adorama,  SunnySports,, and Printique. Shopping is available online or at the company’s storefront in New York City, featuring both Adorama and showrooms, and the storefront in Costa Mesa, CA. Orders can also be placed via our inbound and outbound sales team and Adorama personal shoppers. Our newly opened Salt Lake City warehouse and contact center offer faster shipping options across the country. The company also rents equipment through  Adorama Rental Co . in Manhattan and Brooklyn and serves institutions via  Adorama Business Solutions . Adorama customers can connect to a network of experts through its interactive blog  42West , through  AdoramaTV  and  AdoramaMusic , social media, and with live online and in-person events.

Media contact:

N6A on behalf of Incubeta

[email protected] 



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