After our exciting announcement last week, new UK CEO Sally Laycock sat down with Justin Pearse from New Digital Age to discuss her journey to CEO, her goals for Incubeta, and the importance of certain key topics going into 2021 and beyond.
Last week we were thrilled to host our first event of 2021 – Incubeta Ignite: Analytics in Action with our new US CEO John Cawdery and UK Head of Analytics, Kate Jervis. They discussed the emerging trends forecasted for 2021, whilst exploring the importance of Privacy Centricity, and the future of a cookie-less world.
Sustainability is one of the most important topics for both retailers and consumers, but getting your messaging right isn’t always easy. Dave Carlos of The Planet Mark offers fantastic guidance on driving businesses and consumers alike from talk to action when it comes to our planet.
We kicked off our retail shakedown with a dive into the trends and insights from across Q4 in 2019. Finance Director Sally Laycock was joined by HSBC’s David Maddison for an in-depth fireside chat.
Influencers are a hot topic for retailers these days, but 84% of marketers feel that proving their ROI is a challenge. Hannah Tyrrell uses her experience with M&S to show how you can think differently about influencer value to extract and maximise ROI.