One of the top challenges for businesses is silos, both functional and departmental. This likely doesn’t come as a surprise to anyone, but it shows that the problem is a significant business issue that top execs see holding back their business.
Data is the most talked-about subject in marketing at the moment, but it’s one of the most underutilized as well. If anything, there’s probably too much data available nowadays, which makes it difficult to understand where to start and how to keep moving forward.
CLIMB was built to help simplify marketing and increase business performance. It doesn’t get much more simple than the idea that “increasing conversion rates by 10% increases conversions by 10%,” but conversion can be significantly more complex.
It feels like it’s becoming more and more difficult to win in marketing these days. Increases in complexity, platforms, and walled gardens are all contributing factors, but the greatest issue will always be: how can this advertiser afford to pay that much?