Ruthie Pinion

In-Housing Makes Waves.

One of the biggest trends we have seen this year is the growing interest in in-housing, with direct platforms like Google and Facebook making it appear easy to self-serve. The moment has even gained enough traction for the incoming head of the Institute of Practitioners in Advertising, Nigel Vaz, to officially note it as a major issue for agencies. 

Privacy Rules Supreme.

Last year’s GDPR legislation certainly shook things up for advertisers, and we can expect more to come throughout 2020. In a continued effort to clean up programmatic, the ICO have placed digital advertising – in particular Real Time Bidding (RTB) – under scrutiny. The industry has until Christmas to demonstrate that we can still target users, while still respecting their privacy.