Our fourth webinar featured special guest Sophie Ellis from Facebook, as we take a look at some of the intricacies of paid social, and the future of commerce. As retail and commerce adapt to our current situation, this session provides some very valuable insights to help retailers prepare.
In the fifth instalment of Incubeta’s Virtual Learning Series, Joe Comotto brings his knowledge of SEO to highlight how this often overlooked practise can play an important role in getting your business through the pandemic and into the new normal.
Loyalty. It’s not what it used to be, or at least; that’s the premise of Klarna’s Richard Blakeborough’s presentation. Experience, it seems, has also changed.
Sustainability is one of the most important topics for both retailers and consumers, but getting your messaging right isn’t always easy. Dave Carlos of The Planet Mark offers fantastic guidance on driving businesses and consumers alike from talk to action when it comes to our planet.
The importance of an effective measurement strategy cannot be understated. In his in-depth presentation, Google’s Alex Maksimov provides an overview of the lay of the land as well as tips for choosing your measurement strategy.
We kicked off our retail shakedown with a dive into the trends and insights from across Q4 in 2019. Finance Director Sally Laycock was joined by HSBC’s David Maddison for an in-depth fireside chat.
Influencers are a hot topic for retailers these days, but 84% of marketers feel that proving their ROI is a challenge. Hannah Tyrrell uses her experience with M&S to show how you can think differently about influencer value to extract and maximise ROI.
Despite the press’s constant scaremongering, Amy Jackson’s presentation reminds us that it’s really not as bad for the high street as we might think. Retailers are sitting on a huge, untapped resource that they can take advantage of.
One of the biggest trends we have seen this year is the growing interest in in-housing, with direct platforms like Google and Facebook making it appear easy to self-serve. The moment has even gained enough traction for the incoming head of the Institute of Practitioners in Advertising, Nigel Vaz, to officially note it as a major issue for agencies.
Last year’s GDPR legislation certainly shook things up for advertisers, and we can expect more to come throughout 2020. In a continued effort to clean up programmatic, the ICO have placed digital advertising – in particular Real Time Bidding (RTB) – under scrutiny. The industry has until Christmas to demonstrate that we can still target users, while still respecting their privacy.