On the back of a sharp increase in interest in AR from local brands, NMPi Labs has renewed its strategic partnership with industry leading AR Platform Blippar and launched new customisable offerings – all firsts for the South African market. “We have seen a sizeable jump in interest and uptake in our AR offering over […]
NMPi Launches New Analytics Service
Digital advertising agency NMPi, an incuBeta Group company, announces the launch of its expert Analytics service. In its commitment to helping organisations fulfil their true potential, NMPi’s new service will deliver a range of bespoke Analytics solutions across four areas: Web Analytics, Tag Management, Attribution and Consultancy. The service, which has been available for existing […]
NMPi Ranks 5th as Elite Media Agency in Drum Independent Agencies Census
NMPi, an incuBeta Group Company, has recently been ranked in the annual Drum Independent Agencies Census, placing 5th as an elite media agency, and 7th in overall financial rankings. The Drum Independent Agencies Census is conducted in partnership with RAR, the Recommended Agency Register and outlines the performance of independent agencies across the U.K. The […]
NMPi Appoints Luke Judge as Managing Director
incuBeta Group Company, NMPi, has announce the appointment of Luke Judge as Managing Director. Luke began his career with NMPi back in 2008, then Net Media Planet, where he was an integral part of the company’s early success. In his original position at NMPi as Sales and Marketing Director, Luke played a key role in […]
incuBeta and DQ&A Media Group create R1.5 billion digital merger
[Cape Town, Thursday, 5 November 2015] – incuBeta Group and DQ&A Media Group announce their merger, offering clients enhanced services and access to new markets. The merged company has over 400 full-time staff, with 13 offices worldwide, implementing DoubleClick ad-tech solutions and running digital marketing campaigns across 100 countries.
Success story: Leading UK Online Travel Agency Soars on the Long Tail of Search Terms
A well known top 5 UK Online Travel Retailer with an extensive and well established online affiliate network, and an in-house paid search marketing team sought opportunities to further expand and optimize their paid search marketing campaigns. In depth consultation with the in-house team and thorough analysis by Clicks2Customers senior campaign managers revealed unexploited opportunities.
Social Marketing Overview: What You Need to Know
Social Media Marketing is, to many, a dark and mysterious art that leaves business owners (and marketers alike) dazed and confused. Executed well it could be a very worthwhile exercise and to great benefit of your company but it’s not easy, it is not a “part-time” thing and it is not something that should be […]
Getting (more) Feet Through your Digital Door
Over the past two months we’ve looked at the ins and outs of your digital marketing strategy, and the key elements to consider when constructing a successful website. A successful website, of course, is one that guides visitors through a defined process, actively aiding your business in converting hard-earned traffic into leads and (ultimately) sales.