Despite being arguably one of the most challenging years to launch a new product, our proprietary technology, Seamless Search has got off to a flying start in 2020.

Seamless Search by Incubeta is thrilled to announce that our proprietary software was highly commended at this year’s The Wires Global.

The festive season is undoubtedly synonymous with love,  joy and togetherness – themes that irrefutably recur every year within Christmas campaigns across the marketing industry. Whilst it’s a staple of many retailers to ‘sell love’ within their Christmas campaigns, how do you sell love at Christmas, when your brand bestseller might not necessarily be at the top of a typical stocking filler list? We asked just this to Christina Weaver, Senior Affiliate Marketing Executive at online adult retailer Lovehoney. 

The term Covid Christmas has been circulating throughout the media this Golden Quarter, but few are sure of what it really means. With Covid restrictions still in place, will it still be the most wonderful time of the year for the UK’s merry-goers? We spoke to our team over at Incubeta UK to see how atmospheres in the office have changed in the lead up to Christmas, and what the company has done to ensure that employee spirits are lifted and mental wellbeing is at the heart of the company this December. 

According to Apple, 65% of all App downloads are generated through app store searches by users searching for a specific keyword. Research provided by AppTweak shows that 38% of these downloads came from a generic keyword and that the division between brand and generic keywords varied drastically between brands.

The first recorded use of the term “Black Friday” was applied not to a seasonal shopping event, but to a financial crisis: more specifically the 1869 crash of the U.S. gold market. Two Wall-Street financiers attempted to rig the system, which, upon being discovered on Friday 24th September, sent the stock-market into freefall, rendering the whole of Wall-Street bankrupt, and the expression Black Friday was first coined.

Our latest Incubeta Insider piece is by Lianne Godfrey – from the Incubeta Operations Hub in Cape Town – who joined the Incubeta Global Training Team in August when she took on a new role as Operations Coordinator. Lianne elaborates on her plans for the Cape Town office when it comes to establishing a culture of learning at Incubeta. The Incubeta Global Training Team has been doing a lot of work on the subject of ‘how to train’, working with external consultants to identify a ‘Incubeta Training Method’ which takes a structured approach to planning, preparing and presenting all training initiatives going forward. The idea is that since all training sessions follow the same guidelines, training at Incubeta is always engaging, interactive and effective. 

Speculation was in the air ahead of this year’s Black Friday, and Cyber Weekend, with many retailers suggesting that this season would be unlike any other, as coronavirus continues to wreak havoc on the retail industry and consumer shopping habits. 

Amid the second lockdown, reaching your customers in the digital space is more important now than ever before. As businesses look  to increase their digital marketing coverage across all channels, they should be considering the App Store as one of their key priorities.

Introduced earlier this month, Google Analytics 4 (GA4) is the latest addition to Google’s web analytics platform, providing users with smarter insights that ultimately improve marketing decisions and increase ROI.