EMEA / Industry Insight
AMERICAS / Industry Insight
What a Democratic Win means for the US Marketing Industry
After nearly two weeks of vote-counting Joseph Robinette Biden Jr. is likely to be elected the 46th president of the United States, denying Donald Trump a second term in presidency, and making history with Senator Kamala Harris of California – who, amongst other firsts, will become the first woman to serve as vice president.
EMEA / Work & Awards
Incubeta Wins at the DADI Awards
We are thrilled to announce our fifth award win this year , at the 2020 Drum Awards Digital Industries (DADIs) for our work with M&S International.
Global / Industry Insight
Amazon Turns the Duopoly into a Trilogy.
We’ve talked about the duopoly of Google and Facebook so far, but there’s a new player on the horizon who is more familiar with ecommerce than advertising. Amazon is gaining market share and, from a near-standing start, has increased advertising revenues by 64% in just two years.
EMEA / Industry Insight
Brexit: Will They, Won’t They?
It’s been the biggest non-story of the last 3 years, but 2020 may mark an end to the Brexit affair in one way or another. With the first departure date already missed, and the second giving way to a General Election, many are wondering if the UK will ever leave the EU.
Global / Industry Insight
Are you Overlooking the Value of Apps?
As we draw closer to Christmas, and the inevitable influx of consumer spending that accompanies it, we caught up with Google’s Head of Mobile Apps Partnerships, Pietro Bagnasco to find out why Apps should be at the forefront of one’s marketing strategy.