EMEA / Industry Insight

Last Top-Tips for Black Friday

With Black Friday and Cyber Weekend looming right around the corner, we asked the team for some last minute top tips to help see you through the four day extravaganza. Covering everything from audience optimisation and tailored ad content, to interactive creatives and lead generation ads, here are their thoughts.

AMERICAS / Industry Insight

What a Democratic Win means for the US Marketing Industry

After nearly two weeks  of vote-counting Joseph Robinette Biden Jr. is likely to be elected the 46th president of the United States, denying Donald Trump a second term in presidency, and making history with Senator Kamala Harris of California – who, amongst other firsts, will become the first woman to serve as vice president.

EMEA / Work & Awards

Incubeta Wins at the DADI Awards

We are thrilled to announce our fifth award win this year , at the 2020 Drum Awards Digital Industries (DADIs) for our work with M&S International.

Global / Industry Insight

5G: The New Frontier.

Perhaps the biggest opportunity we are excited for is the rollout of 5G which is set to offer technological advancements that will make for major changes in the future.

Global / Industry Insight

Amazon Turns the Duopoly into a Trilogy.

We’ve talked about the duopoly of Google and Facebook so far, but there’s a new player on the horizon who is more familiar with ecommerce than advertising. Amazon is gaining market share and, from a near-standing start, has increased advertising revenues by 64% in just two years.

EMEA / Industry Insight

Brexit: Will They, Won’t They?

It’s been the biggest non-story of the last 3 years, but 2020 may mark an end to the Brexit affair in one way or another. With the first departure date already missed, and the second giving way to a General Election, many are wondering if the UK will ever leave the EU.

Global / Industry Insight

Are you Overlooking the Value of Apps?

As we draw closer to Christmas, and the inevitable influx of consumer spending that accompanies it, we caught up with Google’s Head of Mobile Apps Partnerships, Pietro Bagnasco to find out why Apps should be at the forefront of one’s marketing strategy.

 

EMEA / Industry Insight

What Lockdown means for your Q4 Strategy

With the announcement of England going into a second lockdown, and the subsequent reintroduction of non-essential retail restrictions, advertisers and consumers alike are going to witness a Christmas like no other before.