AMERICAS / Industry Insight
Global / Industry Insight
New Google Fees
The start of November marks the introduction of Google Ads’ new country-specific fees, which means any advertiser within the UK will see a 2% Digital Servicing Tax (DST) Fee added to their monthly invoice. For brands around the world, this means that digital marketing costs are set to increase once again. While there is no way to escape the fee itself, it’s important for advertisers to understand what the new fee means – and how they can do their best to mitigate the costs.
EMEA / Life & Culture
Incubeta Insider UK: Upskilling with Amy Jackson
I was once told that you only stop learning when you’re dead. A morbid but valid piece of information which has resonated with me throughout my career, encouraging me to grab opportunities when they arise, and actively seek out the ones hiding from view. This has resulted in a constant consumption of new skills, learning from individuals across a range of roles and professional backgrounds, and ultimately the ability to adapt.
AMERICAS / Work & Awards
Snowpiercer Website Takes Home An OMMA Award
Incubeta’s collaboration with Digital Kitchen and Sid Lee on the Experience Snowpiercer website won in the Advertising/Promotion Website category. You can see all the winners here.
EMEA / Industry Insight
Free Shopping is coming to Europe!
It comes as no surprise, following on from the successful launch in the US in April, that Google’s free shopping listings are crossing the waters and will soon be available to merchants throughout the EEA. Although there was speculation on a release date, Google has now confirmed that the launch is on track and we can expect it to come into effect well before we toast in the New Year.
EMEA / Industry Insight
Marketplaces: Where Opportunity Awaits
As we ramp up preparations for Q4, Marketplaces offer a huge opportunity for retailers in this key shopping period. To give you an overview of the platforms available, as well as insight into best practices, we teamed up with Feedonomics for our latest webinar: “Marketplaces: Where Opportunity Awaits”. We covered what marketplaces are, why they are important, how and when to consider marketplaces, and the impact of selling through these channels.
EMEA / Industry Insight
Predicting Consumer Behaviour with a Local Lockdown Dashboard
It comes as a surprise to no-one that over the last six months, (as a direct impact of lockdown restrictions) we have seen colossal ramifications to both consumer behaviour and the retail industry. Whilst some sectors, such as travel and hospitality, were hard-hit and slow to recover, some verticals saw a mini boom in sales – as consumer demand shifted away from the highstreet and onto ecommerce.
Global / Industry Insight
Solving Business Challenges with SA360
Greg Mackenzie and Merel van Steen from our Manchester office were joined by Jamie Grant, Sales Engineer at Google, for a look into how businesses can use SA360 to solve some of the most common business challenges.
Mexico / Industry Insight
