For the second webinar in our Virtual Learning Series, Business Director of Incubeta Amy Jackson was joined by frequent Incubeta guest speaker David Maddison of HSBC for a look at the prevalent market trends of the last month or so. The second part of the session was led by Innovation Director Max Flajsner, as he walked through the findings of his latest blog post.

Digital marketing is now in its third decade of existence, with many of the practices founded during its infancy still being implemented today. Even in these early years, when brands faced issues with organically growing through methods such as SEO and email marketing, they reached for new paid channels to sustain growth. Online affiliate marketing was one of these new disciplines, which helped brands expand to new audiences and increase traffic to their site, in the hope of generating more sales.

Countries are locked down, people are working from home and shops are closed. These are some effects of the COVID-19 virus, that is currently running through the world. The pandemic affects businesses as well. For Amazon, it means changes in sales and prioritise certain categories.

While we currently face an uncertain and challenging economic landscape, it’s important to remember that the situation is finite and we will come out of the other side. To help you prepare for the future, our experts are delivering a range of training initiatives in order to help you plan ahead. The first webinar of our virtual learning series – The Customer Loop – came from Incubeta’s Director of Strategy, Damien Bennett and looks a different way of understanding the customer journey.