incuBeta Holdings - Group of Companies

Johannesburg, November 3, 2004

incuBeta, a Technology Top 100 (TT100) company, has been named as a finalist in the category of Information and Communication Technology: software, services and solutions at the TT100 awards ceremony, held at Gallagher Estate, Johannesburg.

TT100 Awards Programme

The TT100 Awards Programme has developed into one of the foremost business awards programmes in South Africa, addressing large, medium and small enterprises, as well as organizations such as Science Councils and Universities.

The programme receives substantial support from the Department of Science & Technology and raises awareness of the nation's outstanding technology success stories.

1 year of Business

After just over a year of business, incuBeta was named a finalist in the highly competitive abovementioned category. The company was founded by four young entrepreneurs and has expanded to 40 employees in the last year.

"We place advertisements for our clients on Search Engines, which drive users searching for a product to our clients who offer the product or service", says Vinny Lingham, incuBeta's Co-founder and Chief Strategy Officer, "The purchase of this traffic, and associated pricing, occurs in a real-time auction system, so sophisticated tools and technology are required to ensure that our clients profit from their advertising."

Horizon Award for Innovation

incuBeta has developed in-house technology, which has allowed the company to be globally recognised as an industry leader. incuBeta recently won the international Horizon Award for Innovation in the US for its advancement in this field, and it was largely due to this unique technology that the company was recognised by the TT100 adjudicators.

Focus on Return on Investment

incuBeta provides comprehensive, global online marketing solutions that focus on Return on Investment and customises its services to the unique requirements of its clients. The company specialises in search marketing, which involves both paid and natural search. Paid search involves sponsored links on major Search Engines such as Google, and natural search is the art of analysing and working with the search engine algorithms to ensure greater visibility on the search results pages.